National Social Media Campaign

Jan 1, 2015

Free the CBC

"Free the CBC" is a viral video campaign focusing on Stephen Harper's antipathy towards Canada's national public broadcaster. This campaign was the subject of over 3 million FRIENDS broadcast email messages in 2015.

English 60sec:

French 60sec:


FRIENDS took cameras to the streets and asked Canadians about the CBC and what public broadcasting means to them.

Version 1 - English, 2min:

Version 1 - French, 2min:

Version 2 - English, 2min:

Version 2 - French, 2min:

Version 3 - English, 2min:

Version 3 - French, 2min: