It's Good and We Like It: Quality Television, Made in Canada

Oct 1, 2000


This report uses Gemini Award data, the Canadian Media Quality Ratings Survey results and Nielsen Media Research audience data to examine the state of Canadian television.  Major findings include:

  • Networks other than CBC are winning an increasing number of Gemini Awards, reflecting a shift in public funding away from the CBC, as well as CRTC incentives for private broadcasters to invest in Canadian programs. 
  • Viewer data shows Canadians are more likely to watch Canadian networks than US networks and are more likely to value Canadian networks over others when asked to select a favourite broadcaster. 
  • Viewer data also shows Canadian drama series are perceived to be comparable in quality to American shows. 
  • Higher quality Canadian shows tend to attract equally large audiences. 

Despite the conventional belief that Canadians prefer American television, Canadian programming is popular and perceived to be high-quality.

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