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CBC Drops the Drama Ball - Management must be held accountable

Feb 17, 2006

FOR IMMEDIATE RELEASE

Ottawa - CTV leads CBC by a wide margin when it comes to presentation of Canadian drama series in prime time, according to new data released this morning by Friends of Canadian Broadcasting and ACTRA.

The latest data show that between September 2003 and August 2005, CTV presented 219 prime time (7 to 11pm) hours of Canadian dramatic series compared to only 122 hours during the same period by CBC. The data were assembled by Canadian Media Research Inc.

"These numbers should embarrass CBC's management who appear to be ignoring CBC's mandate to showcase Canadian programs, especially in the powerful drama genre" said Ian Morrison, spokesperson for Friends of Canadian Broadcasting.

"CBC management has joined private broadcasters in a race to the bottom in terms of Canadian TV drama. The CBC must be given the resources it needs to fill its mandate and raise the bar on Canadian content. The CRTC must then hold the private broadcasters to meet those raised standards by imposing minimum Canadian content and expenditure requirements," said Stephen Waddell, ACTRA's National Executive Director.

The new data released this morning come on the heels of an announcement by CBC earlier this week cancelling three Canadian dramatic series - Da Vinci City Hall, This is Wonderland and The Tournament.

"For the CBC to cancel three series that it admits were 'terrific' is disingenuous. The CBC is mandated to produce, promote and schedule programming that is 'predominantly and distinctively Canadian' - not to compete with private broadcasters for ratings on imported U.S. programming," said Waddell.

Following the CBC's calculated decision to lock out more than 5,000 of its employees last summer and to fill its schedule with Hollywood blockbusters during the NHL lockout, Friends is renewing its call to end patronage appointments to the CBC Board.

"We are calling on Prime Minister Harper to relinquish the government's power to appoint the CBC President and members of the Board. CBC management is unaccountable for their poor performance because of Prime Ministerial patronage," Morrison said.

"Too often, appointments to Canada's most important cultural institutions have been made on the basis of partisan considerations, rather than merit and ability. This must change," Morrison said.

CBC's current President, Robert Rabinovitch, was first appointed by Prime Minister Chretien and re-appointed by Prime Minister Martin. Based on publicly available data, Friends research reveals that almost 90% of appointees to the CBC Board since its creation have been affiliated to the governing party.

"Canadians perceive CBC to be the leader in presenting Canadian content. At this rate, President Rabinovitch's legacy will be to drive this hard earned reputation into the ground," Morrison said, adding that "neither Rabinovitch nor Richard Stursberg, the English TV Executive Vice President he appointed in 2004 have any direct experience in television programming, scheduling or development".

-30-

For information:

Carol Taverner
Public Relations Officer, ACTRA
416-642-6751 or 1-877-913-2278
ctaverner@actratoronto.com

Jim Thompson
Communications, FRIENDS of Canadian Broadcasting
613-447-9592
jim@friends.ca

Related Documents

February 28, 2006 - Toronto Star: Spin class by Antonia Zerbisias
Columnist admits being misled by numbers released by CBC in response to ACTRA/FRIENDS press release on CBC's drama performance.

February 22, 2006 - Toronto Star: Size matters by Antonia Zerbisias
Text of Toronto Star columnist's blog discussing the accuracy of data on the number of hours of prime time drama aired by CBC in comparison to CTV, updated to show that figures provided by CBC to counter data released by FRIENDS/ACTRA were misleading and do not allow an "apples to apples" comparison.

February 21, 2006 - Letter to Toronto Star columnist regarding CBC drama performance
FRIENDS responds to column questioning the accuracy of data on the number of hours of prime time drama aired by CBC in comparison to CTV.

February 21, 2006 - Toronto Star: Good TV not a numbers game by Antonia Zerbisias
FRIENDS, ACTRA argue CBC management drops ball on drama after data show CTV presented more prime time drama hours than CBC between 2003 and 2005.

February 20, 2006 - Letter to Globe & Mail columnist regarding CBC drama performance
FRIENDS responds to column questioning the veracity of data on the number of hours of prime time drama aired by CBC in comparison to CTV.

February 20, 2006 - Globe & Mail: It's easy to bash CBC, but not always fair by John Doyle
Columnist criticizes critics of CBC management, takes issue with statistics released by FRIENDS, ACTRA showing CTV presented more prime time drama than CBC between 2003 and 2005.