Broadcasting Issues and Canadian Public Opinion
Aug 11, 2002
Ipsos-Reid polled 1,100 Canadians to gauge public opinion toward Canadian broadcasting. Major findings include:
- Canadians are proud of their culture and believe government must help promote it, but are worried about our ability to control our own affairs
- Canadians believe Canadian programming and the CBC are vital to preserving our culture and identity
- Canadians believe the CBC is doing well in meeting its public mandate, and favour maintaining or increasing the public broadcaster’s funding.
- Canadians are cautiously confident in the media to present balanced coverage, but believe the government should address media convergence