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Public Opinion in the London Region & the rest of Canada concerning the CBC

Jan 31, 2012

Introduction

On September 26, 2011, the Canadian Broadcasting Corporation announced plans to open a local radio station in London in the autumn of 2012. This station would be rooted in the community broadcasting regional news and information shows in place of distant programming currently originating from Toronto.

To gauge reaction to this announcement and measure attitudes about the CBC in general, Friends of Canadian Broadcasting conducted a special opinion survey of a representative sample of adult residents of London and area as part of a national opinion research project[1].

A series of three questions reveals that residents of the London region are generally very supportive of the CBC's proposal, would like their MP to champion the new station, and are prepared to see the CBC's budget increased in order for the national public broadcaster to be able to deliver the station as promised.

This report also presents data from the survey comparing the attitudes of London region residents with Canadians generally.

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[1] The online survey of 2022 adult Canadians conducted from November 4 to 10 has a margin of error of +/- 2.18%, 19 times out of 20.   London region data are based on a sample of 402 adult Canadians living in the area and have a margin of error of +/- 4.89%, 19 times out of 20.  The survey was designed and administered by political scientists Peter Loewen, Assistant Professor at the University of Toronto and Daniel Rubenson, Associate Professor at Ryerson University.  Fieldwork for the poll was done by Vision Critical on the Angus Reid Forum National Panel.