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Public opinion in Kamloops & the rest of Canada concerning the CBC

Jan 31, 2012

Introduction

On May 26, 2011, the Canadian Broadcasting Corporation announced plans to introduce a new radio service in the Interior BC region of Kamloops in the autumn of 2012. These new services would be rooted in the community, broadcasting regional news and information shows in place of distant programming.

To gauge reaction to this announcement and measure attitudes about the CBC in general, Friends of Canadian Broadcasting conducted a special opinion survey of a representative sample of adult residents of the areas that would receive the new services as part of a national opinion research project[1].

A series of three questions reveals that residents of the area are generally very supportive of the CBC's proposal, would like their MP to champion the new station, and are prepared to see the CBC's budget increased in order to be able to deliver the station as promised.

This report also presents data from the survey comparing the attitudes of Kamloops area residents who would receive the new services with Canadians generally.

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[1] The online survey of 2022 adult Canadians conducted from November 4 to 10 has a margin of error of +/- 2.18%, 19 times out of 20.   Kamloops region data are based on a sample of 164 adults living in the area and have a margin of error of +/- 7.65%, 19 times out of 20.  The survey was designed and administered by political scientists Peter Loewen, Assistant Professor at the University of Toronto and Daniel Rubenson, Associate Professor at Ryerson University.  Fieldwork for the poll was done by Vision Critical on the Angus Reid Forum National Panel.