On May 26,
2011, the Canadian Broadcasting Corporation announced plans to introduce a new radio
service in the Interior BC region of Kamloops in the autumn of 2012. These new
services would be rooted in the community, broadcasting regional news and
information shows in place of distant programming.
reaction to this announcement and measure attitudes about the CBC in general,
Friends of Canadian Broadcasting conducted a special opinion survey of a
representative sample of adult residents of the areas that would receive the
new services as part of a national opinion research project.
A series of
three questions reveals that residents of the area are generally very
supportive of the CBC's proposal, would like their MP to champion the new
station, and are prepared to see the CBC's budget increased in order to be able
to deliver the station as promised.
also presents data from the survey comparing the attitudes of Kamloops area
residents who would receive the new services with Canadians generally.
Download full report
 The online
survey of 2022 adult Canadians conducted from November 4 to 10 has a margin of
error of +/- 2.18%, 19 times out of 20. Kamloops region data are based on a sample of 164
adults living in the area and have a margin of error of +/- 7.65%, 19 times out
of 20. The survey was designed and
administered by political scientists Peter Loewen, Assistant Professor at the
University of Toronto and Daniel Rubenson, Associate Professor at Ryerson
University. Fieldwork for the poll
was done by Vision Critical on the Angus Reid Forum National Panel.