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Public opinion in the Waterloo Region & the rest of Canada concerning the CBC

Jan 19, 2012

On September 26, 2011, the Canadian Broadcasting Corporation announced plans to open a local radio station in Waterloo region in the autumn of 2012. This station would be rooted in the community, broadcasting regional news and information shows in place of distant programming originating from Toronto.

To gauge reaction to this announcement and measure attitudes about the CBC in general, Friends of Canadian Broadcasting conducted a special opinion survey of a representative sample of adult residents of Waterloo region and area as part of a national opinion research project.

A series of three questions reveals that residents of the Waterloo region are generally very supportive of the CBC’s proposal, would like their MP to champion the new station, and are prepared to see the CBC’s budget increased in order to be able to deliver the station as promised.

This report also presents data from the survey comparing the attitudes of Waterloo region residents with Canadians generally.

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