Source : Globe & Mail
Negotiations are beginning this week for the most expensive club property in Canadian sports television -- Toronto Maple Leaf TV rights.
The two main bidders for the regional games, starting next season, will be TSN and Rogers Sportsnet, both of which will be seeking a long-term deal of seven to eight years in length, if possible.
The price is pegged at $500,000 a game, about twice as much as Sportsnet is paying for Vancouver Canucks regional games in Canada's second largest English language market.
Even if the money doesn't increase from the $450,000 a game that TSN is currently paying, the rights fees will continue to be a loss leader for TSN or Sportsnet -- a loser financially, but worth the price because of the prestige and ancillary audience the Leafs will bring to either network.
The betting is that neither Sportsnet nor TSN, alone, will buy the 52 games a season. The package is too expensive for one network to handle. In addition, neither has room in its schedule for all the games. Sportsnet has a commitment to the Toronto Raptors in its Ontario market and TSN is loaded with National Hockey League telecasts that air Canada-wide.
Look for TSN and Sportsnet to buy 20 games a season each, with the remaining 12 going to club-owned Leafs TV, which will use the games to market the digital channel.
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