Source : Canada Newswire

Canada's leading satellite radio provider to add The Howard Stern Show on Howard 100 as of February 6th

SIRIUS Canada today announced that the "King of All Media," Howard Stern, will be included as part of the company's 100 channel premium line up. As of February 6, 2006, SIRIUS Canada subscribers will be able to hear Stern on the widely publicized Howard 100 channel.

Stern who debuted on SIRIUS Satellite Radio in the U.S. on January 9, 2006, is North America's most recognized radio personality, and had the top rated morning drive show in the U.S.

"No one in radio commands more attention than Howard Stern," said Mark Redmond, SIRIUS Canada President and CEO. "He is an industry icon with millions of loyal fans throughout the continent who will follow him anywhere to hear his unique form of entertainment. SIRIUS Canada is committed to providing an unrivaled radio experience for Canadian subscribers with the most variety and choice available in radio, and Howard's show will make our unique entertainment offering even more exciting."

Premium Content

SIRIUS is the fastest growing satellite radio provider in North America and SIRIUS Canada is the leading satellite radio provider in Canada. SIRIUS Canada offers the widest range of premium content with 100 channels, including 60 commercial-free music channels; live sports play-by-play action from the NFL, NBA, NHL, English League Soccer and in, 2007, NASCAR; extensive news and information channels; comedy channels and entertainment from Martha Stewart and Maxim Radio, and the most Canadian content among satellite radio providers.

King of All Media

Stern has written two best-selling books - Private Parts, which was Simon & Schuster's fastest selling book ever, and Miss America, the fastest selling book in publishing history. He later starred in the highly successful motion picture adaptation of Private Parts, orchestrated the fastest-selling soundtrack in motion picture history and starred in the most watched entertainment pay-per-view special of all time. The televised Howard Stern Show was the E! television network's most successful show.

SIRIUS Canada's premium satellite radio service is available at Future Shop, Best Buy, London Drugs, The Source by Circuit City, Canadian Tire, Audio Video Unlimited, Visions, Audiotronics, Home Hardware, 2001 Audio Video and many other leading retailers throughout Canada. In Quebec, SIRIUS products are available at Dumoulin, Centre Hi Fi and others.

SIRIUS Canada's premium subscription service is priced at $14.99 a month for the first receiver and $7.99 for each additional receiver (maximum 4).

All SIRIUS Canada satellite radio receivers are equipped with built-in controls that allow listeners to restrict access to certain channels. In addition, SIRIUS Canada subscribers who do not want to have access to mature content can restrict their subscriptions by contacting the SIRIUS Canada customer care centre at 1-888-539-7474.

Information on the SIRIUS Canada service can be found at: www.siriuscanada.ca

SIRIUS Canada's channel listing is available at: www.siriuscanada.ca/Channels-et.htm

About SIRIUS Canada

SIRIUS Canada is a Canadian corporation owned by CBC/Radio-Canada, Standard Radio Inc. (Canada's largest privately-owned radio network) and SIRIUS Satellite Radio U.S. (NASDAQ - SIRI), the fastest growing satellite radio company in North America. The SIRIUS satellite radio service is a world-class digital audio platform that offers Canadians high-quality digital music, news, sports and entertainment programming, including an exclusive lineup of Canadian channels. Key sports programming include NFL, NBA and NHL games. SIRIUS Canada is committed to supporting Canadian musical talent and will spend 5% of its revenues on Canadian talent development initiatives over the next seven years. SIRIUS Canada reaches Canadians wherever they live, from urban centres to the most remote regions of the country.

SIRIUS Canada Key Facts

Most Comprehensive Line Up

-  60 channels of commercial-free rock, pop and classical music - SIRIUS Canada offers a total of 60 commercial-free music stations to make up the widest range of music available. SIRIUS programmers feature the best selections in rock, pop, country, Christian, jazz, hip hop, electronic, dance, R&B, Classical and show tunes.

-  News and entertainment - SIRIUS Canada broadcasts a variety of news and public radio programming, entertainment, comedy and talk including CBC Radio One, BBC, Martha Stewart Living Radio, Bloomberg Radio,Maxim Radio, and E! Entertainment Radio.

-  The best sports coverage - With live play-by-play action on three dedicated SIRIUS play-by-play channels, Canadian sports fans are able to tune into their favourite NBA and NFL games throughout the season.

In addition, SIRIUS Canada broadcasts a wide variety of NHL hockey games on a nightly and weekly basis.

-  10 Canadian premium channels - SIRIUS Canada offers the most Canadian programming in both English and French including music, sports and talk entertainment.

Most Popular Among Prospective Buyers

-  A recent poll conducted by Decima Research in December 2005 reported that SIRIUS was shown to be the top choice among prospective buyers of satellite radio in Canada. The poll showed that among those who say they are going to buy a satellite radio during the next year, 27 per cent chose SIRIUS compared with just 12 per cent who chose the competition.

Superior Satellite Footprint

-  With three satellites in a unique figure-8 orbit, SIRIUS offers the most extensive satellite footprint in North America. The orbit optimizes the reception and coverage to provide superior digital quality sound for listeners anywhere in Canada.

SIRIUS Products Hottest Selling

-  SIRIUS Canada's product line up available at Canadian retailers now includes the best selling, transportable "Plug and Play" Sportster Replay satellite radio receiver.

-  The Sportster Replay has been a best selling model for SIRIUS in the U.S. since it launched in September 2005 and is expected to quickly become one of the most popular satellite radio devices in Canada.

© Canada Newswire