Source: Inside the CBC

The CBC introduced its first iPhone application today. The application streams content from Radio One, Radio 2, and CBC Radio 3, and audio from CBC Television.

The free application works on the iPhone or iPod Touch. It will allow users to listen to as many as 19 live streams and a host of on-demand content. “One of the best features is the integration of the iPhone optimized web site within the application, so that you browse cbc.ca while you're listening to the CBC,” Jonathan Carrigan, who lead the product development, said this afternoon.

Carrigan said the development was extremely smooth, partly because everyone on the project was passionate about it but also because everyone realized the public demand. He said the CBC's audience relations department has been getting a steady flow of requests for an iPhone app for several months, so he was very pleased to be able to introduce it today, “this truly is in response to popular demand,” he said from Vancouver.

Carrigan said the application focuses on audio content because “the numbers point to audio being a big opportunity.” He also hinted the CBC is currently working on other iPhone applications for the fall, but couldn't be more specific.

To get the application click on this link (note: clicking the link with open iTunes)

© Inside the CBC