CBC to target youth market onlineJan 24, 2007 Source : Calgary HeraldThe Canadian PressCanada's public broadcaster is targeting young people with a new initiative that encourages them to "lose the tube," canada.com has learned. The CBC is touting its new website as the country's first online, on demand, video magazine for youth. It's "a new way to get the information that's important to you," reads an internal summary of the site. The CBC registered the domain name Y-fi.ca on Dec. 11. The corporation hopes the site will become "Canada's source for youth lifestyle information" and plans to include information on entertainment, gaming, animation, fashion, music, sports, gadgets, health, school and jobs. Instead of being populated with articles, Y-fi.ca will offer digital video clips of no more than five minutes. © Calgary Herald
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May 21, 2012 — Hockey Night going doughy? by Kevin BrookerFormer CBC vice president for English Services says it's going to be very difficult to compete against the all-sports cable networks when it comes time for the public broadcaster to negotiate the next NHL rights purchase. May 21, 2012 — CRTC Reschedules CBC License Renewal for November 2012 by Etan VlessingColumnist says the upcoming regulatory hearing follows Canada's public broadcaster slashing jobs and programming to absorb government cuts. May 18, 2012 — Letter to CBC President Hubert LacroixLetter to CBC President Hubert Lacroix regarding applications by the public broadcaster to amend the licences of Radio 2, Espace musique, and their affiliated stations to permit national advertising May 18, 2012 — CBC Problems Start At The Top by Barry KieflThe CBC's former head of research says that outmoded management systems are crippling our most important cultural institution. May 16, 2012 — New CBC Service Should Be Music To Canadians’ Ears by Don TapscottColumnist says the new CBC music service, which streams songs online, is a boon for Canadian musicians and music lovers and is not, as some claim, an infringement on the rights of private companies. May 15, 2012 — Tonight's disconnect? Cancelling Connect with Mark Kelley by Nicole Blanchett NeheliColumnist says that when Connect clears the airwaves on June 22nd, it will be a blow to both its loyal viewers and innovative journalism. May 14, 2012 — Canadian Broadcasting ConsultationFRIENDS was able to garner enough post-budget financial support from Canadians to twice run a full-page ad in the Globe and Mail which revealed that the CBC is "being singled out for disproportionate, draconian damage." May 14, 2012 — CRTC chair appointment likely any day now by Andrew CardozoJames Maunder, a spokesman for Heritage Minister James Moore says the government will appoint a new CRTC chair in a number of weeks. |
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