Hubert Lacroix radio interview on CBC's financial challenges
Feb 26, 2009
Source: CBC Radio - As it Happens
"Financial disaster". "Tough times ahead". "Budget crisis". Phrases like those have resonated through the halls of almost every workplace in Canada -- and the halls of the CBC are no different.
In a radio interview for CBC Radio One's As it Happens, the President of the CBC, Hubert Lacroix, says ads on CBC Radio are "on the table."
Late night talk show host George Stroumboulopoulos, Dorothy from the Wizard of Oz and CBC dragon Kevin O’Leary were called upon to drum up support from advertisers for the public broadcaster’s leaner programming lineup next fall.
CBC's new digital Hamilton service, which provides local news, weather, traffic and information about things to do around the Ontario city, has been launched.
According to speakers at Radio And Internet Newsletter's RAIN Summit West 2012, Internet radio and digital audio advertising is on track for a strong ad year in 2012 with solid CPMs and a growing local revenue base.
Columnist says that despite the appearance of business as usual, executives have been busy slashing CBC spending since the March federal budget, which decreed major cuts to the broadcaster set to reach 10 per cent, about $115 million, within three years.
Columnist says with so much at stake, it is worth asking whether the current approach to generating new capital for the creation of Canadian programming optimizes what has emerged as one of the largest sources of media funding in Canada.
Columnist says traditional news organizations, for all their shortcomings, see it as their mission to provide the information needed to form intelligent opinions, aiming to challenge lazy assumptions while Fox panders to them.