Viacom, Microsoft ink advertising, content dealDec 19, 2007 Source : Globe & MailReutersNEW YORK — Viacom Inc. said on Wednesday it has selected Microsoft Corp. as its Internet advertising partner in a five-year agreement initially valued at an estimated $500-million (U.S.) that involves online games, shows and movies. Microsoft will help Viacom place advertising on Viacom's U.S. websites and be the exclusive seller of its remnant display advertising, or ad space Viacom has been unable to sell. As part of the deal, Microsoft will also license on a non-exclusive basis long and short-form television and movies from Viacom for the MSN portal and the Xbox 360 game system's online network. Microsoft has also agreed to buy ads on Viacom's broadcast and online networks over five years and help Viacom establish itself as a publishing partner on Microsoft's casual Internet gaming sites. The Redmond, Washington-based software maker has attempted to make inroads against Google Inc. and Yahoo Inc's online advertising business over the past year as each company has raced to purchase new advertising businesses. Yahoo signed a deal in April with Viacom to provide search advertising for 33 of its websites, which remains in place. © Globe and Mail
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Feb 6, 2012 — Cartt.ca IN-DEPTH: Blue Ant's Michael MacMillan says original content will lead ambitious plans by by Greg O’BrienMichael MacMillan recently sat down with Cartt.ca editor and publisher Greg O’Brien to chat about Alliance Atlantis, what he’s learned and what he hopes for his new company, Blue Ant Media. Feb 6, 2012 — CRTC delays CBC licence renewal until after budget by Steve LadurantayeThe CRTC has agreed to postpone Canadian Broadcasting Corp.'s licence renewal application until after a federal budget that is expected to reduce its funding. Feb 6, 2012 — Hébert: Radio-Canada’s days as talent incubator may be overColumnist says that while talent is an undeniable part of the success of Quebec made films, nurturing has a lot to do with the result and is due in no small part to Radio-Canada’s role as an incubator. Feb 4, 2012 — CRTC’s new sheriff faces challenges of digital ageColumnist says the themes for the CRTC have remained the same: how to effectively regulate amidst technological change and ensure that Canadian content remains vibrant in a tidal wave of foreign content. Feb 4, 2012 — Me, the CBC and the CTF by Stephen KimberFRIENDS Steering Committee Member, Stephen Kimber, responds to the Canadian Taxpayers Federation's claim that he is "on the CBC payroll". Feb 2, 2012 — CBC Licence Renewals Postponed Indefinitely as Criticism, Consultation GrowsThe CRTC has received a letter from the CBC asking for hearings regarding their license renewal to be postponed, in large part due to the fact that the Corporation's operating budget is open for discussion. Feb 2, 2012 — Time to tune out Minister MooreColumnist calls for Stephen Harper to remove Heritage Minister James Moore from his portfolio over comments related to the appropriateness of the CBC's French affiliate showing foreign pornography on its website. Feb 2, 2012 — CTF cries foul on CBC link to 'Friends' By Kris SimsFRIENDS disputes The Canadian Taxpayers Federation's claims that steering committee members are on the CBC's payroll. |
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