Bell Media seeks to refocus TV spending by Steve LadurantayeMar 14, 2013
Source: Globe and MailBell Media wants to redirect millions of dollars in new program funding toward the creation of dramas and comedies, citing a lack of interest and limited audiences for "high-end performing and visual arts programming." When Bell Media bought CTV-globemedia in 2011, it agreed to spend millions on the creation of new content to secure approval from the Canadian Radio-television and Telecommunications Commission. Bell inherited this package, which was put in place after CTVglobemedia bought broadcaster CHUM in 2006. Bell Media said Wednesday it can't produce enough content fast enough to meet its obligations by its August, 2014, deadline, as it requested permission to redirect about $20-million toward producing dramas and comedies. |
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