Latest Ipsos Reid study, ranks CBC among the top 10 most influential brands in Canada by Sarah Lue
Feb 1, 2013
Ipsos Reid and The Institute of Communication Agencies teamed up to see which brands are most influential in Canada. This is the second year that they have conducted this study and it’s also the second year that CBC has made it in to the top 10!
CBC is actually the only broadcaster that has managed to make it into the top 10 and this is thanks to our amazing team and fans! Kirstine Stewart, EVP of CBC said it more eloquently in a note to employees that was posted on our intranet, “From our content creators to our outstanding Communications team, from our partners to our audience, we have amazing brand ambassadors all across Canada, and we say thanks to you.“
While the title of being Canada’s 10th most influential brand is quite remarkable, I was interested in learning a little more about what makes an “influential brand”? According to Ipsos Reid, they looked at a variety of factors. For this study, an influential brand must be perceived to be:
* Trustworthy * Engaging * Leading edge * Possess great presence * Demonstrate good corporate citizenship
Steve Levy, president of Ipsos Reid [East] sat down with Kirstine Stewart to learn more about CBC’s special recipe for success and plans for the future.
Columnist says that despite a slight drop last year in dollars spent on U.S. TV shows, Canadian private broadcasters are still feeding their addiction to popular American series at the expense of local dramas and sitcoms.
Columnist says television stars like Mike Duffy and Pamela Wallin arrived to the Senate already accustomed to fine wine and privilege, and having pay packets that make a newspaperman’s wage look more chump change in a tip jar.
Columnist says that after sounding the alarm last week, Federal Heritage Minister James Moore welcomes a decision by Canada’s public broadcaster to retreat on a planned change to its French-language name.
Hubert Lacroix, the president of Radio-Canada and CBC, said the broadcaster shouldn’t have changed its name to “Ici” so abruptly last week, dropping “Canada” from its public image and raising the ire of Canadians confused by the move away from a name that has served the broadcaster for decades.
Executive vice-president of CBC/Radio-Canada French Services says he's confident that there will be no doubt in the mind of French-speaking Canadians across the country that Ici stands for “Ici Radio-Canada.”