Latest Ipsos Reid study, ranks CBC among the top 10 most influential brands in Canada by Sarah Lue

Feb 1, 2013

Source: CBC/Radio-Canada

Ipsos Reid and The Institute of Communication Agencies teamed up to see which brands are most influential in Canada. This is the second year that they have conducted this study and it’s also the second year that CBC has made it in to the top 10!

CBC is actually the only broadcaster that has managed to make it into the top 10 and this is thanks to our amazing team and fans! Kirstine Stewart, EVP of CBC said it more eloquently in a note to employees that was posted on our intranet, “From our content creators to our outstanding Communications team, from our partners to our audience, we have amazing brand ambassadors all across Canada, and we say thanks to you.“

While the title of being Canada’s 10th most influential brand is quite remarkable, I was interested in learning a little more about what makes an “influential brand”? According to Ipsos Reid, they looked at a variety of factors. For this study, an influential brand must be perceived to be:

    * Trustworthy
    * Engaging
    * Leading edge
    * Possess great presence
    * Demonstrate good corporate citizenship

Steve Levy, president of Ipsos Reid [East] sat down with Kirstine Stewart to learn more about CBC’s special recipe for success and plans for the future.

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Latest Ipsos Reid study, ranks CBC among the top 10 most influential brands in Canada by Sarah Lue

Source: CBC/Radio-Canada