FRIENDS considers the publication of "Everyone,
Every way" as a contribution to a Canada-wide conversation about what Canadians
want from our public broadcaster. We intend to engage in that conversation and
we will work to bring the voices and views of public broadcasting supporters
across the country to the table.
While the focus on the significance of regional
broadcasting is important and welcome, we are troubled that the CBC proposes to
do more with less, a formula that often results in half measures that fail.
More troubling is the CBC's stated intent to
become even more commercial. After suffering funding cuts from successive
governments in recent years, CBC Television has lost sight of its public
broadcasting mandate while chasing advertising dollars. We welcome the
CBC's commitment to renew its public broadcasting purpose, but express concern
that increasing reliance on ad revenues will corrupt these good intentions. We
note that this direction is inconsistent with public broadcasting developments
in other democratic countries.
The absence of any reference to interpreting world
events for Canadian audiences as well as bridging the solitudes between English
and French-speaking Canadians constitutes two important omissions.
While we applaud the CBC's commitment to monitor its results according to identified metrics on a semi-annual basis going forward, we also call on the Corporation to publish those metrics and commit to release the results to its 34 million shareholders on a semi-annual basis.
Any strategic plan is a forward looking
document that sets out a promised new direction. But in the CBC's plan
there is a substantial gap between rhetoric and deeds. For example, the
CBC has recently applied to the CRTC for permission to turn its back on its
over-the-air television audience in Moncton and Saint John, New Brunswick's two
largest cities. When CBC converts to digital broadcasting later this
year, over-the-air broadcasting of its English TV signal to viewers in these
cities will fade to black. We anticipate that this scenario will be repeated
in many communities across Canada. It is difficult to square this
behavior with the promise to be a public broadcaster for "everyone, every
way".
It is also
difficult to reconcile CBC's promise not to abandon existing audiences when the
CBC makes clear that it will continue to ghettoize classical culture on
Radio Two. As for a renewed commitment to Canadian programming on
television, one is justified in taking this promise with a grain of salt after
the CBC made clear only weeks ago that it has no intention of removing the
American game shows Wheel of Fortune and Jeopardy! from its prime time schedule
any time soon.
Didi Miesen — Feb 23, 2011 - 06:46 pm MT
@Anoymous: Ottawa does not have to come up with new money. What they have to do, as does the CRTC - is call M. Hertbet Lacroix ( & a number of past CBC Presidents) to explain - not only the gross violations of CBC's Mandate - but in particular - their gross violations of its budgets!! The Only thing WRONG WITH THE CBC - is - its Upper Executive! Ditto for the CRTC. Ottawa - also - does NOT have the Mandate to TOUCH OUR CBC. Our political Representatives hold their positions for a TEMPORARY Period - and their job descriptions are to Represent OUR Wishes - not theirs - nor any other temporary Government Official or Manager.
Anonymous — Feb 03, 2011 - 01:42 pm MT
The CBC must become more commercial or die. It's that simple. Ottawa is not about to come up with any serious new money for CBC any time soon, if ever. .