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Closer Canada-US Relations Spark CAN-CON Support - survey

May 19, 2004

FOR IMMEDIATE RELEASE

Ottawa - Voters want to promote and strengthen Canadian culture and identity to balance closer economic ties with the United States, according to a new opinion survey about Canadian culture and Canada/U.S. relations released this morning by the media watchdog group Friends of Canadian Broadcasting.

Balancing Closer Ties with the U.S.

The Ipsos-Reid national survey found that 9 in 10 Canadians agree that "as Canada's economic ties with the United States increase, it's becoming more important to strengthen Canadian culture and identity". 

"Our relationship with the United States often causes heated debate and we expect Canada/US relations to be the focus of discussion in the forthcoming election campaign.  But, our political leaders should understand that a stronger culture and identity is an important condition for deeper integration with the US for most Canadians," said Friends spokesperson Ian Morrison.

A wide majority of Canadians want their federal government to build a Canadian cultural identity distinct from the United States.  However, the survey reveals that the views of Conservative Party supporters diverge from those of supporters of the Liberals, NDP and BQ. For example:

  • 66% of Canadians strongly agree: "it's important that the Canadian government work to maintain and build a culture and identity distinct from the US".  Only 52% of Conservative Party supporters agree strongly with this statement, compared to Liberal Party supporters (73%), NDP supporters (73%) and BQ supporters (71%).

"If Prime Minister Martin hopes to retain and grow Liberal support, he will need to assure Canadians that his program to increase economic ties with the United States is coupled with a solid plan to bolster Canadian culture," said Morrison.

Sharply different results emerge along political and regional lines suggesting the Liberal Party must choose carefully how to sell Canadians on closers ties with the US.

The survey reveals a consistent trend throughout the data, particularly results associated with culture and identity, Canadian content and related issues, which shows that women, Atlantic Canadians, Quebecers and current Liberal, NDP and Bloc supporters are generally more concerned with these issues, attribute higher importance to them and are more supportive of government action in these areas. Current Conservative supporters, men and Albertans tend to be consistently less so.

The survey reveals that Canadians approach their growing partnership with the United States from a position of confidence and pride, although Conservative Party supporters are less enthusiastic.

  • 77% of Canadians strongly agree with the statement: "I am proud of Canadian culture and identity."  This result is up sharply from 2002 when 70% agreed strongly with the same statement.   69% of Conservative Party supporters agree strongly with this statement.
  • 74% of Canadians strongly agree that "we should be promoting our Canadian culture and identity more; it's something to be proud of".  60% of Conservative Party supporters strongly agree with this statement.

Canadians continue to believe that Canadian programs on radio and television are important to maintain and build our culture and identity, according to the Ipsos-Reid survey. 

  • 63% believe there should be a minimum amount of Canadian programming on television, and 57% believe current regulations don't go far enough in ensuring an adequate amount of Canadian content when most people are watching between 7 pm and 11 pm., results that are virtually identical to those produced when the same question was posed in 2002.

Ipsos-Reid conducted the survey for Friends of Canadian Broadcasting May 4 - 9, 2004 among a representative, random sample of 1,100 adult Canadians.  National results are accurate to within +/-3%, 95% of the time. The margin of error will be larger for other sub-groupings of the survey population. 

FRIENDS of Canadian Broadcasting is a Canada-wide, non-partisan media watchdog group supported by 60,000 households whose mission is to defend and enhance the quality and quantity of Canadian programming in Canada's audio-visual system.

The complete Ipsos-Reid report is available here.

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For information:

Jim Thompson
613-567-9592 or
613-447-9592 cell

Related Documents

May 19, 2004 - Opinion Poll: Broadcasting Issues, Canada/US Relations and Canadian Public Opinion
Ipsos-Reid pre-election poll commissioned by FRIENDS shows Canadian voters support strengthening Canadian content to preserve Canadian culture and balance closer integration with the United States.