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Advertising Campaigns — 2015

Oct 10, 2015 — Ad Campaign

Alice Munro speaks out about CBC cuts

FRIENDS placed this large ad featuring comments from the Nobel Prize winning Canadian author, Alice Munro in the Oct 3rd and Oct 10th national edition of the Globe and Mail.

Aug 10, 2015 — Ad Campaign

"Take Back the CBC" national ad campaign

These television ads ran 445 times – in English on BNN, CTV News Channel, HGTV, Sportsnet and Sportsnet 1; and in French on Canal Vie.

"Streeter" English Version:

"Streeter" French Version:

"Free the CBC" English:

"Free the CBC" French:

May 6, 2015 — Ad Campaign

Alice Munro on cuts to the CBC

Full page ad in the April and May editions of The Walrus featuring comments from the Nobel Prize winning Canadian author, Alice Munro.

Jan 1, 2015 — Ad Campaign

National Social Media Campaign

Free the CBC

"Free the CBC" is a viral video campaign focusing on Stephen Harper's antipathy towards Canada's national public broadcaster. This campaign was the subject of over 3 million FRIENDS broadcast email messages in 2015.

English 60sec:

French 60sec:

"Streeters"

FRIENDS took cameras to the streets and asked Canadians about the CBC and what public broadcasting means to them.

Version 1 - English, 2min:

Version 1 - French, 2min:

Version 2 - English, 2min:

Version 2 - French, 2min:

Version 3 - English, 2min:

Version 3 - French, 2min: