Advertising Campaigns

Jan 27, 2017 — Ad Campaign

Yes, we CAN save local media!

FRIENDS is promoting a ‘big idea’ to support Canadian media and the journalists, creators and entertainers they employ – and deliver huge tax savings to Ottawa at the same time.  It’s all about closing a gaping tax loophole in order to give our advertisers an incentive to spend their money in Canada.

English version:

French version:

Aug 19, 2016 — Ad Campaign

Let's tell our own stories - Let's strengthen the CBC

Canadians describe what CBC means to them and encourage the government to strenghen public broadcasting.

Jun 21, 2016 — Ad Campaign

Social Media Campaign: Reform the CBC Board

The Trudeau government can and should abolish the Board through an amendment to the Broadcasting Act, replacing it with a new governance structure whose members are appointed based on merit and independent from the government.

English video:

French video:

May 28, 2016 — Ad Campaign

Prime Minister Trudeau on the CBC

Social media video urging Prime Minister Trudeau to keep his promise to ensure merit-based and independent appointments to CBC’s Board.

English video:

French video:

Oct 10, 2015 — Ad Campaign

Alice Munro speaks out about CBC cuts

FRIENDS placed this large ad featuring comments from the Nobel Prize winning Canadian author, Alice Munro in the Oct 3rd and Oct 10th national edition of the Globe and Mail.

Aug 10, 2015 — Ad Campaign

"Take Back the CBC" national ad campaign

These television ads ran 445 times – in English on BNN, CTV News Channel, HGTV, Sportsnet and Sportsnet 1; and in French on Canal Vie.

"Streeter" English Version:

"Streeter" French Version:

"Free the CBC" English:

"Free the CBC" French:

May 6, 2015 — Ad Campaign

Alice Munro on cuts to the CBC

Full page ad in the April and May editions of The Walrus featuring comments from the Nobel Prize winning Canadian author, Alice Munro.

Jan 1, 2015 — Ad Campaign

National Social Media Campaign

Free the CBC

"Free the CBC" is a viral video campaign focusing on Stephen Harper's antipathy towards Canada's national public broadcaster. This campaign was the subject of over 3 million FRIENDS broadcast email messages in 2015. View more spots and take action at www.friends.ca/freethecbc.

English 60sec:

French 60sec:

"Streeters"

FRIENDS took cameras to the streets and asked Canadians about the CBC and what public broadcasting means to them.

Version 1 - English, 2min:

Version 1 - French, 2min:

Version 2 - English, 2min:

Version 2 - French, 2min:

Version 3 - English, 2min:

Version 3 - French, 2min:

Sep 27, 2014 — Ad Campaign

Globe and Mail ad announcing the 2015 Dalton Camp Award

The Dalton Camp Award will go to the winner or winners of an essay competition on the link between democracy and the media in Canada. 

Sep 8, 2014 — Ad Campaign

Full page ad in The Hill Times

At the start of CRTC hearings that could radically transform the country’s television system, the views of Canadians are expressed in this full-page ad in The Hill Times.

Sep 6, 2014 — Ad Campaign

Full page ad in Le Devoir

In advance of CRTC hearings that could radically transform the country’s television system, the views of Canadians are expressed in this full-page, french language ad in Le Devoir.

Aug 25, 2014 — Ad Campaign

"Whopper" - National radio ad campaign

Radio ads broadcast cities across Canada featuring the actual voice of a Winnipeg Conservative MP declaring that the Harper government has NOT cut the CBC’s budget.

Aug 20, 2013 — Ad Campaign

Free The CBC from Political Interference

National television advertising campaign with the goal to hold Harper’s Conservatives accountable for their agenda to destroy public broadcasting in Canada. View more spots and take action at www.friends.ca/freethecbc.

May 31, 2013 — Ad Campaign

Full page ad in Le Devoir

A full-page, french language ad in Le Devoir displaying a letter to Prime Minister Stephen Harper signed by sixteen eminent Canadians from the worlds of journalism and academia.

May 27, 2013 — Ad Campaign

Bill C-60 Threatens CBC's Independence

A full-page ad in The Hill Times displaying a letter to Prime Minister Stephen Harper signed by sixteen eminent Canadians from the worlds of journalism and academia expressing deep concern that “Bill C-60 would undermine the arms-length relationship between the CBC, our national public broadcaster, and the federal government.”

May 11, 2013 — Ad Campaign

Labrador by-election radio ads

Radio ads aired throughout Labrador prior to the by-election on Monday, May 13, 2013.

May 6, 2013 — Ad Campaign

Deceive

A full-page ad in The Hill Times to mark the second anniversary of the Conservatives' broken promise on CBC funding. 

Apr 19, 2012 — Ad Campaign

Canadians expect the government to build the CBC, not tear it down

A full-page ad in the National Edition of the Globe and Mail asks why the CBC is being singled out for disproportionate, draconian damage.

Mar 26, 2012 — Ad Campaign

Keep the CBC promise

A full-page ad that appeared in The Hill Times highlights new opinion research showing that 6 in 10 Canadians want the Harper Conservatives to keep their election promise to increase or maintain funding to the CBC. 

Feb 27, 2012 — Ad Campaign

The CBC has already done its part

A full-page ad that appeared in The Hill Times showing that CBC is not part of the government's deficit problem.

Feb 27, 2012 — Ad Campaign

The CBC has already done its part

A full-page ad that appeared in The Hill Times showing that CBC is not part of the government's deficit problem.

Nov 29, 2011 — Ad Campaign

Stop the CBC Smackdown

An advocacy campaign where the Harper government sells the CBC to a U.S. wrestling promotor named Lance Fury.

Feb 14, 2011 — Ad Campaign

A Valentine's Day Message to Prime Minister Harper

A full-page ad that appeared in the February 14, 2011 edition of The Hill Times.

Mar 12, 2009 — Ad Campaign

CBC, according to Stephen Harper

Series of Public Service Announcements illustrate what Harper's vision of CBC Radio might sound like.

Flakaderm

Mouth of Gold

Weedaflex

Nov 13, 2008 — Ad Campaign

Memo to Conservative Convention Delegates

Ad campaign delivers message to Conservative Party convention delegates that strengthening Canada's cultural sovereignty, as previous Conservative governments have done, could boost Stephen Harper's political fortunes.

Sep 2, 2008 — Ad Campaign

Vote for Canadian Culture

Advertising campaign urging voters to send an advocate for Canadian culture to Ottawa.

Aug 30, 2008 — Ad Campaign

Protest changes to CBC Radio Two

FRIENDS advertisement placed in the Globe & Mail urging citizens to register their displeasure with changes to CBC Radio Two

Sep 5, 2005 — Ad Campaign

Stand with Canadians

Advertisement sponsored by ACTRA, FRIENDS, CIRPA, SOCAN in Ottawa's Hill Times concerning results of opinion poll showing 64% of Canadians want the Government of Canada to intervene in CRTC satellite radio decisions because the proposed services offer too little Canadian content.

Mar 17, 2005 — Ad Campaign

Defending Canada's cultural sovereignty is good politics

FRIENDS advertisement placed in the delegates' program for the Conservative Party policy convention, March 17-19, 2005.

Sep 17, 2003 — Ad Campaign

Let's Tell Our Own Stories

Friends of Canadian Broadcasting launches advertising campaign to underscore the need to tell Canadian stories on television.